Julie Sim's Portfolio – Airbnb "What to Wear"

What to Wear

I created a new Airbnb feature to help users know what to wear when traveling

MY ROLE

UI/UX Designer

PROJECT TYPE

Individual Project

TIMELINE

6 Weeks

PROBLEM & DESIGN GOAL

Problem

A lot of Airbnb users want to know the weather of the place they will be traveling in the future before or after booking, but they all find it hard to get that information

Design Goal

Add a new feature on the Airbnb app which would enable users to check the weather information of their travel destination conveniently without leaving the app

RESEARCH PROCESS

Heuristic Evaluation

Audited the current Airbnb app to identify some potential pain points that users may encounter

Target Demographics

Researched demographics of Airbnb’s target audiences to understand its main users

Interview

Conducted several interviews with users in the target demographics

STORYBOARD

Naomi's story

Naomi just completed booking her flight and accommodation for her trip to Rome in October.

Now she wants to start shopping for clothes in order to take a perfect picture in Rome.

However, she has no idea what the average weather and temperature will be like in Rome in October.

She googles and finds some temperature information, but it doesn’t really help her to decide what clothes to buy and bring.

She wishes she could check daily images of people who’ve visited the same place in similar season.

PAIN POINT & POSSIBLE SOLUTION

Pain Point

Naomi finds it hard to know the weather of the place she’ll be traveling in the future and weather websites don’t provide a good sense of what kind of clothes are suitable at that location

What if we…

Add a ‘What to wear’ feature on the Airbnb app and provide key weather information and daily-look images of the travel destinations

DESIGN PROCESS

Competitor Analysis
& Brainstorming

Audited other travel & weather websites or mobile apps and ideated on new features to solve our users’ needs

Wireframes
& Prototyping

Created wireframes and clickable prototypes to demonstrate the end-to-end experience

Usability Testing
& Iterations

Conducted usability testing with several users and made multiple iterations based on feedback

USER FLOW

Naomi's flow

“I’m going to travel Rome in mid October. As someone who loves fashion, I want to check how people wear in Rome in fall so that I can prepare my clothes properly.”

Naomi opens Airbnb and taps the search bar

Types in the city  ‘Rome’

Selects ‘What to wear in Rome’ from the list

Taps the ‘Month’ filter

Scrolls down to select ’October’ and taps ‘Show results’

She checks the Weather & Fashion information and taps the ‘Style’ filter