Moon Buddy
Moon Buddy is a subscription-based menstrual care delivery service with a period tracker feature. Some profit is sent to girls in developing countries to help them increase access to menstrual care.
MY ROLE
UX Designer
PROJECT TYPE
Individual Project
TIMELINE
8 Weeks
Design an app that solves current problems of women’s menstruation
WHOLE DESIGN PROCESS
PROBLEMS
3 Core Problems of Menstruation
PROBLEM 1
Most women need more care during their period, but there are not many services they can use.
PROBLEM 2
Current period tracker apps are too complicated to use with too many unnecessary features.
PROBLEM 3
There are many girls in developing countries who suffer from lack of menstrual products.
SOLUTION
Moon Buddy
A subscription-based menstrual care delivery service with a simple period tracker feature and an ability to donate for other girls in need.
How does it work?
Get a delivery service of your own customized ‘menstrual care package’.
Keep track of your period cycle and decide when you want your package to be delivered.
For every month’s supply of your purchase, we give a month’s supply to a girl in need.
THE USERS
Who will use Moon Buddy?
Needs
As a busy single working mom, Jamie sometimes feels that nobody is taking care of her and it makes her sad, especially when she is in her period.
Goal
“I wish there were someone who would show that they cared for me during my period.”
Needs
Amy really cares about the girls facing difficulties in accessing menstrual care, and wants to also help them on an emotional level.
Goal
“I want to communicate with my sponsee and build an emotional bond with her.”
Needs
Maggie thinks current period trackers are too complicated to use and don’t focus on the right features she needs.
Goal
“I would like a simple experience that has extra features I need for my period.”
USER FLOWS STORYBOARD
Novice User Flow
User makes an account by connecting with Facebook
Inputs her period information
Checks her upcoming period information on the homepage
Notices a subscription suggestion and subscribe for the plan
Chooses her default desired menstrual care products
Selects her ‘moon buddy’ who she wants to sponsor
Subscriber Flow
User receives a notification: “Your period will start soon. Would you like to choose your gift?”
Taps on the notification and the app directly takes her to the ‘Gift of the month’ page
Chooses a ‘Candle’ as her gift
Confirms when and what items are going to be delivered to her
User then goes to check her upcoming period information
Finally, user checks a previous letter from her ‘moon buddy’
LOW-FIDELITY WIREFRAMES
FINAL DESIGNS
Period
Check your next period date and general cycle information
Package
Browse your desired Monthly Feminine Care & Gift of the Month and customize your own package
Buddy
Choose your moon buddy you wish to sponsor every month and keep track of photos from her
persona
USER FLOWS
Novice User, Amy
“I haven’t used Moon Buddy before but I heard its subscription includes delivery service of period products as well as donation for another girl in need. I want to make an account and sign up for the subscription plan.”
Amy makes an account by connecting with Facebook
Selects the last period date
Selects the average period days
Selects average cycle days
Reads the description and taps ‘SURE’
Taps ‘SUBSCRIBE NOW’
Subscriber, Jamie
“I’m already a subscriber of Moon Buddy. Since the app tells me that my period is coming soon, I should be ready to receive my package. I want to choose a gift of the month and adjust my default period products.”
Jamie receives a notification: “Your period will start soon. Would you like to choose your gift?” and taps on it
App loading page
She taps on a ‘candle’ to learn more about the product
She checks the detail page and taps ‘add to my package’
After ensuring that the item was added, taps ‘Browse’ next to ‘My Feminine Care’
Browses ‘Feminine Care’ by category and taps the ‘+’ button on a product
She adjusts the quantity by continuing to tap on the ‘+’ icon
She taps the back button and returns to the ‘Package’ page to confirm her new items
Subscriber, Maggie
“I’m already a subscriber of Moon Buddy. I just want to check when I’ll have my next period. I’d also like to see my buddy’s photo.”
Chooses the cycle
Checks detailed cycle information and add note
Checks her buddy’s activities
APP PROMO WEBSITE
BRAND GUIDELINES
COLLATERAL
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