Bakery Redesign
I rebranded a San Francisco local bakery called 'Zanze’s Cheesecake' by designing new logos, brand collateral, interactive menus and website.
MY ROLE
Brand Designer
PROJECT TYPE
Individual Project
TIMELINE
6 Weeks
CURRENT SITUATION
Logo
The logo is difficult to recognize and does not reflect its own brand identity
Cake Box
The text on the box is hard to read and the overall design does not reflect the quality of the cake
Menu
The menu is not easy to read at a glance even though there are only a few items
REDESIGN GOALS
RESEARCH PROCESS
RESEARCH
Competitive Analysis
Interview Takeaways
  • Identified a group of users who are target or potential users
  • Identified their pain points and consolidated them down into two user types
  • Created example personas based on those user types
Keyword Mapping
BRAND GUIDELINES
COLLATERAL
INTERACTIVE MENU
Video Prototype
LINK
INTERACTIVE WEBSITE
Video Prototype
LINK
ADVERTISING
Would you like to check other projects?
Moon Buddy
Moon Buddy
Shipt Checkout Flow Redesign
Shipt Checkout Flow Redesign
Shipt App Store Screens Redesign
Shipt App Store Screens Redesign